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Developer Joe Krupp is weighing how to move forward with his proposal for a four-story, 188-unit apartment complex on the city’s east side
Thirty years ago, the Schenk-Atwood Neighborhood was not what anyone would consider hip, upscale or trendy.
But developer Joe Krupp saw its potential. "It had all the fundamentals that a good neighborhood starts with. The connections were there, the values were really good," Krupp says. "I could see that it was a very vibrant neighborhood, and there was no reason it couldn't be brought back."
Seen as a prime site for infill development, a long-held family farm on Madison’s East Side is slated to be purchased by two prominent area developers — representing the largest property either has potentially worked on.
The Madison Plan Commission on Monday rejected a proposed $40 million remake of the busy corner of Monona Drive and Cottage Grove Road on the East Side, which now holds a strip mall and two other commercial buildings.
A developer is proposing a perhaps $40 million remake of the busy corner of Monona Drive and Cottage Grove Road on the East Side, which now holds a strip mall and two other commercial buildings.
Adeveloper is proposing to raze a 60-year-old strip mall for a roughly $12 million, five-story, mixed-use project with housing on fast-evolving South Park Street.
A key project that sparked the latest round of growth on Atwood is Kennedy Place, Joe Krupp’s sizeable mixed-use development at 2045 Atwood, which opened a decade ago. Its business tenants include Moonsoon Siam, a popular new Thai restaurant; Snap Fitness; and Catalyst, which carries sports clothing and gear.
“This project helped to provide the neighborhood with new people excited to live, shop and dine in their new neighborhood,” says Hoffmann. “When developers are willing to take a chance on a neighborhood by putting up projects of this magnitude, it sends a signal to others that the neighborhood is improving and they should take notice. It can be a big risk, but it was one of the catalysts for regenerative growth in the area.”
Developer Joe Krupp faced a chilly reception from the Midvale Heights and Westmorland neighborhoods when he presented his plan to redevelop Midvale Plaza at a community meeting Tuesday night.